RyeDoodle Case Study

A local dog trainer and kennel owner wanted a brand and website to showcase the joy and fun of properly caring for our canine friends.

Visit the website: RyeDoodle.com

Role

Brand Design: Designed the logo and led the creative direction for t-shirts, swag, and venue signage.

UX & UI Design: Designed and developed the user interface (UI) and user experience (UX) for the website.

Website Development: Built and launched the website using Ruby on Rails, deploying via Heroku.

The bright and playful branding creates a strong visual identity that reflects the joyful and engaging environment for both dogs and their owners.
Branded t-shirts for staff and customers reinforce that identity and extend it beyond the venue.
A fully functional website allows users to sign up for classes and events, keeping them engaged and informed on their own schedules.

Capturing the fun and whimsical nature of dog training through primarily static assets.
Developing a feature-rich website with minimal external support.

Embraced a bright, vibrant color palette across all media, resulting in a visually engaging brand identity that resonated with the customer base.
Leveraged Ruby on Rails with pre-built gems like Devise for user authentication, enabling rapid development.
Used Heroku for infrastructure management and deployments, reducing overhead.
Actively gathered feedback from the user community to refine and improve the UX.

Tapping into the owner’s local community connections helped produce high-quality deliverables across all media types within a short timeframe.
While tools like Heroku and Devise streamline development, they are not substitutes for a fully staffed technical team but serve as valuable resources when one isn’t available.